I build brands for product companies, from strategy and identity through the website and photography. Handled end to end, remote.
chris Broy
Selected Work
Recon One — Functional Luxury
Brand · Shopify · Photography, and editorial direction for a collectible knife dealer repositioning as functional luxury — ongoing since 2021
Recon One sits at the high end of everyday carry — collectible knives, exclusive maker collaborations, premium craft. When I came on, the brand was living on a dated WordPress site that didn’t match where the company was headed. The category default is tactical: black backgrounds, spec sheets, insider forums. Broyco moved Recon One somewhere else — rebuilding on Shopify and repositioning it as functional luxury: an editorial, design-led brand for a collector who values craft. The result is one system — identity, typography, web, campaigns, and lifestyle content — built to make collectible knives desirable to a luxury audience that had never thought to look.
2019
Now
Brand system · Web design (Shopify) · Campaign & show assets · Lifestyle photography & art direction · Editorial strategy through execution, solo, remote.
Other Work
Feed Me Fight Me
Marks & Illustrations
5th Avenue Coffee
Hale'iwa Coffee Roasters
Enigma Tattoo & Piercing
The Gathering Place
Services
Branding
Every brand starts with a First Light Assessment: understanding where the company is now, the market it's in, and where it wants to go. From there we build the Lithomap — my brand strategy process — a deep dive that charts the direction everything else stands on. It's the most important part of the work, because it's what puts lasting meaning behind the visuals instead of leaving them to sit on nothing.
Responsive Identity
A complete visual identity built to hold up everywhere it's used — from a storefront to a shipping box to a phone screen.
Website
Shopify storefront and page design. Brand-coherent, conversion-minded, built with sections the team can maintain.
Photography
Product and lifestyle photography for e-commerce. Shot, edited, and delivered ready for the site. Ship me the product; I handle the rest.